Turning Material Science into Better Daily Chemical Performance
Backed by a dedicated innovation center, laboratory testing, and application-focused development, we help customers build more reliable formulations for home care, personal care, and oral care products.
Research & Innovation at LANDU
At Shandong Landu New Material Co., Ltd., research and innovation are essential to how we improve product performance, expand application value, and support customers in competitive markets. LANDU's innovation system is built around a dedicated R&D center, physicochemical laboratories, and application laboratories — all designed to strengthen testing, development, and customer-oriented solution design.
For daily chemical additives, we apply our cellulose ether expertise to support better thickening, stabilization, suspension, transparency, texture, and rheology control across home care, personal care, and oral care formulations.
in Jinan
Segments
Facilities
Innovation Built on Dedicated
R&D Infrastructure
LANDU's innovation hub includes physicochemical and application laboratories, equipped with advanced instruments and technical personnel — supporting collaboration, intelligence integration, and standardization to drive technological advancement.
Physicochemical
Laboratories
Equipped with advanced analytical instruments for material characterization, viscosity measurement, and performance evaluation across formulation types.
Application
Laboratories
Focused on translating material science into practical formulation outcomes. Simulates regional environmental conditions to accelerate development and solve customer challenges faster.
Jinan Technical
Research Center
Established in 2017 as a key step in strengthening R&D capability and expanding market influence — bridging laboratory science with commercial application.
From Material Research
to Application Development
Research is valuable only when it translates into better real-world performance. LANDU's R&D capability is directly connected to technical support, future product development, and tailored solutions — centered on introducing advanced instruments and delivering outcomes matched to customer requirements.
For daily chemical applications, innovation is not limited to laboratory theory. It is directed toward practical formulation outcomes:
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Stable Viscosity More consistent rheology across temperature and pH ranges
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Suspension Behavior Better particle and active ingredient suspension in formulations
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Texture & Sensory Feel Improved application experience in personal and oral care
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System Clarity Clearer appearance in transparent gel and liquid formulations
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Batch Dependability More consistent performance across production runs
Instrument-Based Testing
Supporting Innovation
LANDU's Innovation Center invests in structured laboratory equipment for performance testing and evaluation — demonstrating a rigorous, instrument-driven development environment rather than simple factory-only production.
Key Laboratory Equipment
LANDU simulates environmental conditions from different regions to accelerate product development and solve customer challenges more quickly — a development approach oriented toward real-world use.
Innovation for the
Daily Chemical Product Line
In this context, R&D and innovation help us do more than supply standard materials — they help us better understand how cellulose-based additives behave in different formulation systems and how product properties can be aligned with specific application targets.
Additive Portfolio
- HPMC Hydroxypropyl Methyl Cellulose
- HEMC Hydroxyethyl Methyl Cellulose
- HEC Hydroxyethyl Cellulose
- CMC Carboxymethyl Cellulose
- TRA Toothpaste Rheology Additives
Application Segments
Institution Partners
Tailored Development &
Technical Collaboration
LANDERCOLL's public site describes tailored formulation and co-developed cellulose ethers, with R&D infrastructure supporting customization across multiple performance parameters. Official materials also mention collaboration with institutions and universities, alongside ongoing resource allocation for testing and solution development.
For customers in the daily chemical field, this supports a more collaborative way of working:
Innovation with a
Long-Term View
LANDU's public messaging presents innovation as an ongoing investment rather than a one-time capability — allocating significant resources each year to testing and to the creation of new solutions, while R&D supports both current product lines and future innovation.
That long-term approach matters because formulation requirements continue to change. Product appearance, user experience, processing demands, compliance expectations, and regional market preferences all evolve over time. A supplier with active R&D capability is better positioned to support these changes.
What Our R&D & Innovation
Mean for Customers
Stronger Technical Support
A dedicated innovation center and laboratory capability help support more informed product recommendations and technical communication throughout your development process.
Better Application Matching
Testing and application-oriented development improve the ability to align product grades with specific formulation needs across home care, personal care, and oral care systems.
More Tailored Solutions
LANDERCOLL publicly highlights tailored formulations and co-developed solutions, supporting customers with more targeted options matched to their specific performance requirements.
Support for Future Growth
Continuous R&D investment helps create a stronger foundation for new product development and long-term cooperation as your formulation requirements evolve.
R&D and Innovation as
Part of How We Create Value
At Shandong Landu New Material Co., Ltd., R&D and innovation are part of how we create value for customers — not just how we describe ourselves. Supported by a dedicated innovation center, laboratory infrastructure, and application-focused development, we continue to improve cellulose ether and specialty additive solutions for the daily chemical industry.
For customers developing home care, personal care, and oral care products, this means access to a supplier that combines manufacturing capability with technical research, testing support, and a stronger focus on practical formulation performance.
Looking for Innovation-Driven
Additive Solutions?
Contact our team to discuss formulation needs, product selection, and technical support.