Built on Manufacturing Strength, Driven by Innovation
Shandong Landu New Material Co., Ltd. combines manufacturing capability, technical development, and global supply experience to support customers with reliable additive solutions for daily chemical formulations.
A Manufacturer Built on
Cellulose Ether Expertise
Shandong Landu New Material Co., Ltd. is a Chinese manufacturer specializing in cellulose ether and related performance additives.
Headquartered in Jinan, Shandong Province, LANDU has grown from a trading business into a manufacturing-based enterprise with integrated production, technical, and international service capabilities.
For this website, our focus is dedicated to daily chemical additives. Through the LANDERCOLL® product line, we provide cellulose ether and specialty rheology solutions used in home care, personal care, and oral care applications.
From Trading to
Manufacturing Excellence
This development path reflects a company that moved from trading experience into manufacturing ownership and then into broader technical and international growth.
Founded as a Trading Company
Mr. Cui founded LANDU, initially selling cellulose ether and redispersible polymer powder in the domestic market.
First Cellulose Ether Factory
LANDU established its first cellulose ether factory in Jinan, marking an important step toward direct manufacturing control and stronger quality management.
Technical Research Center Established
A technical research center in Jinan was established, supporting product development, performance evaluation, and innovation-driven growth.
3 Bases · 75,000 MT · 60+ Countries
LANDU presents itself as a manufacturer with production capacity, innovation capability, and global customer support across more than 60 countries worldwide.
Focused on
Daily Chemical Additives
LANDU's official website describes the company as a manufacturer of cellulose ether and chemical modifiers serving multiple sectors. For this website, our presentation is focused specifically on the daily chemical field, where our additives support formulation performance across a wide range of consumer product systems.
Four Pillars of
Company Strength
Manufacturing scale, technical development, quality commitment, and global cooperation form the foundation of everything LANDU does.
Manufacturing Strength
3 production bases with a total annual capacity of 75,000 tons. This manufacturing scale supports stable supply capability and long-term cooperation for customers worldwide.
Technical Development
A technical research center established in Jinan in 2017, with Innovation Center laboratory and testing capability supporting product development and performance evaluation.
Quality Commitment
Strict quality control, advanced manufacturing processes, and monitored product testing. Public-facing pages reference ISO 9001 and EU REACH compliance.
Global Cooperation
LANDU serves customers and partners in over 60 countries worldwide, showing practical experience in international supply and cross-market cooperation.
Three Sectors,
One Focused Portfolio
This website is built specifically around daily chemical applications — presenting LANDU as a partner for daily chemical formulation needs, not a broad corporate overview.
Home Care
Home Care
- Laundry Detergent
- Dishwashing Detergent
- Floor Cleaner
- Solid Toilet Cleaner
- Disinfectant
Personal Care
Personal Care
- Hand Sanitizer
- Shampoo & Conditioner
- Body Wash
- Facial Masks & Lotions
- Facial Cleansers
Oral Care
Oral Care
- Toothpaste
- Rheology Systems
- Specialty Additives
"Committed to Every Gram"
LANDU's public messaging consistently connects manufacturing with quality, innovation, and customer value. Leadership messaging highlights the importance of balancing cost-effectiveness, sustainability, and premium quality.
Five Reasons Customers
Work with LANDU
Established Industry Experience
Founded in 2008, LANDU has developed from a trading company into a manufacturing-based enterprise with its own production and technical system.
Scalable Manufacturing Foundation
Three production bases and 75,000 tons of annual capacity support stable supply and growth-oriented cooperation.
Technical and Testing Support
LANDU's research center and innovation-related laboratory capability strengthen its technical profile for customer-oriented development.
Quality-Focused Operations
Public references to strict quality control, ISO 9001, and REACH support a stronger trust position with international buyers.
Daily Chemical Product Focus
This site is built around a clearly defined portfolio for home care, personal care, and oral care applications.
An Identity Built on
More Than Manufacturing
At Shandong Landu New Material Co., Ltd., our identity is built on the combination of production capability, technical development, quality control, and customer-oriented support.
From our founding in 2008 to the establishment of our first factory in 2011 and the continued expansion of our production and innovation systems, LANDU has grown into a company with stronger capability and broader international reach.
For this website, we bring that broader company foundation into a more focused direction: helping customers in the daily chemical industry find reliable additive solutions for better formulations and more dependable long-term cooperation.
Want to Learn More About LANDU
and Our Daily Chemical Solutions?
Contact our team to discuss your product needs, application questions, and sourcing plans.