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About LANDU

Technical Excellence
Meets Industry Experience

At LANDU, we merge in-depth technical knowledge with decades of hands-on industry experience to deliver solutions our customers can trust. Our skilled support team offers expert assistance in formulation, research, development, and product testing—empowering clients to design and fine-tune offerings that succeed in real-world applications.

Expert Formulation
R&D Excellence
Product Testing
Technical Support

LANDU Manufacturing Excellence

Innovation

Innovation

Innovation is the pulse of LANDU. We are committed to developing future-focused, sustainable solutions that not only fulfill our clients' needs but also make a meaningful difference for communities and the environment.

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Sustainability

Sustainability

Sustainability is more than a goal—it's our guiding principle. By harnessing renewable resources and leading-edge technology, LANDU creates environmentally conscious products designed to reduce carbon footprints.

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Press & Media

Press & Media

Our press and media center showcases LANDU's latest achievements and real-world applications. From captivating chemical demonstrations to best practices in construction, we share expertise to help audiences unlock the full potential of our innovations.

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Our Markets

Our Markets

Serving a diverse range of industries, LANDU has established strong capabilities in both construction and personal care. By anticipating trends and staying ahead of market demands, we deliver dependable, top-quality products to customers across the globe.

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Organization

Organization & Businesses

Our identity is built on quality and creativity. LANDU's uncompromising standards ensure each product aligns with the highest benchmarks for safety, efficiency, and consistent performance.

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Design & Services

Design & Services

LANDU is more than a supplier—we are your strategic partner. By working in close collaboration with our clients, we create tailored, value-driven solutions, offering not just exceptional products but also steady, long-term support you can rely on.

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Leading High-Tech Enterprise

Shandong Landu New Material Co., Ltd.

A leading high-tech enterprise headquartered in Shandong Province, focusing on Daily Chemicals and Construction Materials

Our Flagship Brand
L
LANDERCOLL®

Representing our expertise in Cellulose Ethers

H

HPMC

Hydroxypropyl Methyl Cellulose

20,000 MT/Year
HE

HEMC

Hydroxyethyl Methyl Cellulose

15,000 MT/Year
E

HEC

Hydroxyethyl Cellulose

5,000 MT/Year
C

CMC

Carboxymethyl Cellulose

20,000 MT/Year

Eco-Friendly Applications

Laundry Detergents Dishwashing Liquids Disinfectants Personal Care Shampoo & Conditioner Facial Care

Discover More About LANDU

Explore our comprehensive capabilities, innovative solutions, and global presence. Learn how LANDU is shaping the future of cellulose ether technology.

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25+
Years Experience
60+
Countries Served
60,000+
MT Annual Capacity
Meet Our Expert Team

LANDU Team

Connect with our dedicated professionals driving innovation and excellence across global markets

David Wang

Regional Sales Manager, Latin America

Latin America

Leading sales operations across Latin American markets, building strategic partnerships and driving business growth through deep market understanding and customer-focused solutions.

Torres Tian

Regional Sales Manager, Europe

Europe

Managing European market expansion with expertise in EU regulations and standards. Focused on building strong relationships across diverse European markets to drive sustainable growth.

Lisa Xu

Regional Sales Manager

Strategic Markets

Strategic market development specialist focused on identifying and developing new business opportunities. Dedicated to creating value-driven partnerships and expanding market presence globally.

Zoe Wu

Regional Sales Manager, Middle East

Middle East

Specializing in Middle East market development with deep understanding of regional business culture and requirements. Committed to building lasting partnerships and driving growth in this strategic region.

Yancy Wang

Quality Control and Environmental Chemist

Quality Control

Expert in quality control and environmental chemistry, ensuring all products meet the highest standards while maintaining environmental compliance and safety protocols throughout the production process.

Cynthia Sun

Product and Sample Analyst and Tester

Product Analysis

Advanced product testing and analysis specialist, conducting comprehensive sample evaluations and performance testing to ensure product excellence and regulatory compliance across all LANDU products.

Lucas Yang

Formulation and Failure Analysis Technician

Formulation

Specialized in product formulation development and failure analysis, identifying root causes of product issues and developing innovative solutions to enhance performance and reliability.

Connect with Our Team

Ready to connect? Our team is here to support your business needs across all regions and technical requirements. Reach out through any of our social platforms.

4
Regional Sales Managers
3
Technical Specialists
60+
Countries Served