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Pre-Sales Technical Support

Professional Guidance Before You Make the Right Formulation Choice

From product selection to application matching, we help daily chemical customers identify suitable additive solutions for home care, personal care, and oral care formulations.

Home Care Personal Care Oral Care
How We Support You 4-step advisory process
Available
01
Understand Your Needs Start Here

Share your formulation goals, target segments, and performance requirements.

02
Product Matching

We map your application to the most suitable additive candidates from our portfolio.

03
Technical Guidance

Receive dosage recommendations, compatibility notes, and application data sheets.

04
Sampling & Validation

Request samples and proceed to lab-level validation with our R&D team's support.

Overview

Technical Support
Before You Order

At Shandong Landu New Material Co., Ltd., pre-sales technical support is an important part of how we serve customers in the daily chemical industry. Choosing the right additive is not only about product type.

It also depends on viscosity target, formulation system, processing conditions, appearance requirements, stability expectations, and end-user experience.

For this reason, we provide technical support before purchase to help customers better understand product differences, evaluate application suitability, and identify more appropriate grades for their specific formulation goals.

HPMC HEMC / MHEC HEC CMC Toothpaste Rheology Additives
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In-house Formulation Lab
Sodium Carboxymethyl Cellulose LANDERCOLL Powder Product
LANDU Laboratory Research And Development Technician Yancy
What We Support Before Ordering

Our pre-sales technical support is designed to help customers
make more informed decisions before placing an order.

LANDU Rigid Redispersible Polymer Powder RDP Free Sample
01

Product Selection Support

We help customers choose suitable products based on application type, target viscosity, formulation characteristics, and desired performance.

Sodium Carboxymethyl Cellulose LANDERCOLL Powder Product
02

Grade Recommendation

Different formulations require different rheology behavior, thickening efficiency, transparency, suspension performance, and texture. We provide guidance on selecting more suitable grades.

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03

Application Matching

We support customers across laundry detergent, dishwashing detergent, floor cleaner, hand sanitizer, shampoo, hair conditioner, body wash, facial masks, lotions, facial cleansers, and toothpaste.

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04

Technical Communication

We help clarify product positioning, basic performance expectations, and suitable material options before sampling or quotation.

Application-Oriented Support

Pre-sales support becomes more valuable
when product selection is based on real application needs.

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Home Care

Cleaning Performance
at Every Surface

For home care products such as laundry detergent, dishwashing detergent, floor cleaner, and solid toilet cleaner, we help customers evaluate thickening effect, stability, suspension behavior, and compatibility within the formulation system.

  • Laundry Detergent
  • Dishwashing Detergent
  • Floor Cleaner
  • Solid Toilet Cleaner
Personal Care

Texture, Smoothness
& Formula Stability

For hand sanitizer, shampoo, hair conditioner, body wash, facial masks, lotions, and facial cleansers, we help customers consider texture, smoothness, transparency, rheology balance, and formula stability.

  • Hand Sanitizer & Shampoo
  • Hair Conditioner & Body Wash
  • Facial Masks & Lotions
  • Facial Cleansers
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Oral Care

Paste Stability &
Rheology Precision

For toothpaste applications, we provide pre-sales support for rheology additive selection, paste stability considerations, and product matching based on performance expectations.

  • Rheology Additive Selection
  • Paste Stability Considerations
  • Performance-Based Matching
  • Toothpaste Grade Guidance
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Why It Matters

Why Pre-Sales Technical
Support Matters

In the daily chemical industry, the right raw material choice can directly affect final product quality. A suitable additive can help improve viscosity, suspension, storage stability, product appearance, processing behavior, and overall user experience.

A less suitable choice may increase development time, create unnecessary trial costs, or lead to inconsistent formulation performance. That is why we believe technical communication should begin before the order is placed.

Viscosity & Suspension Optimized rheology for your target formulation system
Storage Stability Consistent performance across shelf life and conditions
Reduced Trial Costs Fewer iterations with better-matched grade selection
Expert Guidance Application-focused advice from experienced technical team
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Expert-Led Communication
What to Expect

What Customers Can Expect
from Our Team

Our pre-sales technical support focuses on practical and efficient communication. Our goal is to make the product selection process more efficient, clearer, and more aligned with your formulation objectives.

  • Understanding product differences
  • Selecting suitable grades
  • Matching additives to application types
  • Discussing target performance
  • Reviewing viscosity or texture expectations
  • Preparing for sampling or quotation
Supported Product Range

Daily Chemical Additive Solutions
Covered by This Support

These products are used to support formulation performance across home care, personal care, and oral care applications.

LANDERCOLL Hydroxypropyl Methyl Cellulose Product
HPMC

Hydroxypropyl Methyl Cellulose

Thickening, water retention, film-forming across home & personal care

Home CarePersonal Care
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HEMC / MHEC

Hydroxyethyl Methyl Cellulose

Enhanced solubility and rheology control for complex formulations

Home CarePersonal Care
Landu Hydroxyethyl Cellulose Product Powder Sample
HEC

Hydroxyethyl Cellulose

Excellent thickening and suspension in aqueous systems

Personal CareHome Care
Sodium Carboxymethyl Cellulose LANDERCOLL Powder Product
CMC

Carboxymethyl Cellulose

Stabilization, thickening, and anti-redeposition performance

Home CareOral Care
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Rheology

Toothpaste Rheology Additives

Paste stability, extrusion behavior, and texture optimization for oral care

Oral Care
Our Service Approach

More Than a Supplier —
A Technical Partner

We aim to be a practical technical partner in the early stage of product development and sourcing. By combining technical understanding with product experience, we help customers move from inquiry to selection more efficiently.

Responsive Communication Timely replies to technical inquiries and product questions
Application Understanding Deep knowledge of daily chemical formulation requirements
Product Knowledge Comprehensive understanding of cellulose ether grades and behavior
Solution-Oriented Recommendations Focused on your specific formulation goals and constraints
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Landu Professional Sales At Meeting
Pre-Sales Support Active
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Get Started

Need Help Choosing the Right
Additive Before Ordering?

At Shandong Landu New Material Co., Ltd., pre-sales technical support is part of our commitment to helping customers make better formulation decisions from the very beginning. Whether you are developing a detergent, cleaner, sanitizer, shampoo, facial care product, or toothpaste formula — we are ready to help.

Contact our team for product recommendations, application guidance, and quotation support.

Fast Response Technical replies within 1 business day
No Obligation Free pre-sales consultation before ordering
Sample Available Request samples after grade confirmation