Supporting Better Formulations with Application-Oriented Additive Solutions
We help daily chemical customers improve formulation efficiency through material selection support, application understanding, and practical additive recommendations.
Identify product category, end-use requirements, and formulation goals.
Match suitable additive grades based on viscosity, texture, and system needs.
Provide dosage guidance, compatibility notes, and rheology recommendations.
Support sample request, lab evaluation, and formulation validation.
Move forward to quotation and sourcing with confirmed material selection.
More Than a Supplier —
A Formulation Development Partner
At Shandong Landu New Material Co., Ltd., formulation development service is designed to support customers who need more than a product supplier. In the daily chemical industry, a successful formulation depends on the right balance of viscosity, stability, texture, appearance, compatibility, and end-user experience.
A suitable additive can improve performance, while an unsuitable choice can increase testing time, create instability, or reduce formulation efficiency. We provide formulation development support focused on helping customers better match additive solutions to specific product systems.
Supporting Customers During Early &
Intermediate Stages of Product Development
Material Selection for Formulation Goals
We help customers choose suitable additives according to product type, formulation structure, viscosity target, and expected performance.
Performance-Oriented Recommendation
We support additive selection based on practical needs such as thickening efficiency, rheology balance, suspension behavior, transparency, and stability.
Application Matching
We help customers evaluate which product types may be more suitable for different home care, personal care, and oral care systems.
Development Efficiency
By narrowing down more relevant material options earlier, customers can reduce unnecessary testing and move more efficiently through formulation evaluation.
Formulation Development Is
More Than Adding a Thickener
In daily chemical formulations, different products require different additive behavior. Because of these differences, formulation development is about identifying the right material for the right system and the right product target.
Application-Oriented Guidance
Across Every Daily Chemical Segment
Thickening, Suspension
& Formula Stability
For laundry detergent, dishwashing detergent, floor cleaner, solid toilet cleaner, and disinfectant, we support formulation development by helping customers consider thickening effect, suspension behavior, compatibility, and formula stability.
- Laundry Detergent
- Dishwashing Detergent
- Floor Cleaner
- Solid Toilet Cleaner
- Disinfectant
Viscosity, Clarity
& Smooth Texture
For hand sanitizer, shampoo, hair conditioner, body wash, facial masks, lotions, and facial cleansers, formulation development often focuses on viscosity control, smoothness, clarity, texture, and stable appearance. We help customers identify more suitable additive choices according to these product needs.
- Hand Sanitizer
- Shampoo & Conditioner
- Body Wash
- Facial Masks & Lotions
- Facial Cleansers
Paste Stability, Rheology
& Brushing Performance
For toothpaste, formulation development requires more focused attention to rheology behavior, paste consistency, moisture retention, and brushing performance. We support customers with product matching for toothpaste rheology additive systems and related material options.
- Standard Toothpaste
- Whitening Formula
- Sensitive Formula
- Gel Toothpaste
Daily Chemical Products Covered
by Our Formulation Development Service
These products support a wide range of daily chemical formulations across home care, personal care, and oral care.
Hydroxypropyl Methyl Cellulose
Thickening, water retention, and film-forming for home & personal care systems.
Hydroxyethyl Methyl Cellulose
Enhanced solubility and rheology control for complex formulation systems.
Hydroxyethyl Cellulose
Excellent thickening and suspension performance in aqueous-based systems.
Carboxymethyl Cellulose
Stabilization, thickening, and anti-redeposition for home & oral care.
Toothpaste Rheology Additives
Paste stability, extrusion behavior, and texture optimization for oral care.
Supporting the Development
Process Step by Step
Our team supports formulation development through practical communication and application-oriented recommendations. This helps make the development process more focused and improves the efficiency of sample evaluation and product testing.
Benefits of Our
Formulation Development Service
Improved Development Efficiency
More targeted product recommendations help reduce unnecessary comparisons and shorten the testing process.
Better Product Matching
Application-based support improves the chances of choosing additives that better fit the intended product system.
Reduced Trial-and-Error
A clearer development direction helps customers avoid repeated testing caused by less suitable material choices.
Stronger Confidence in Evaluation
Customers can move into sampling and formulation testing with a more practical understanding of suitable product options.
Practical Support Closely
Connected to Real Application Needs
We believe formulation development support should be practical, responsive, and closely connected to real application needs. Our goal is not to offer generic recommendations, but to help customers better understand how different additive types may work within different formulation systems.
By combining product knowledge with application understanding, we support customers in building more efficient and more targeted development processes.
Need Support for Your Daily Chemical
Formulation Development?
At Shandong Landu New Material Co., Ltd., formulation development service is part of our effort to help customers create better daily chemical products with greater efficiency. Whether you are working on a home care cleaner, a personal care formulation, or an oral care product, we are ready to support your development process with practical additive recommendations and application-oriented guidance.
Contact our team for additive recommendations, application guidance, and quotation support.