HPMC
Hydroxypropyl Methyl Cellulose
Hydroxypropyl Methyl Cellulose
Used in home care and personal care systems for thickening, film formation, stabilization, and improved formulation texture.
Company Profile
Shandong Landu
New Material Co., Ltd.
Professional Daily Chemical Additive Solutions
for Modern Formulations
Focused on cellulose ether and specialty rheology additives for
home care, personal care, and oral care applications.
Introduction
Functional Materials
Functional Materials
Engineered for Daily Chemical Excellence
Shandong Landu New Material Co., Ltd. is a leading high-tech enterprise headquartered in Shandong Province, specializing in the research, development, manufacturing, and global supply of functional materials.
For the daily chemical sector, we focus on providing reliable additive solutions that help customers improve product performance, formulation stability, and user experience.
Through our LANDERCOLL® product line, we offer cellulose ether and specialty rheology additives for a wide range of daily chemical applications — including laundry detergent, dishwashing detergent, shampoo, body wash, facial care, and toothpaste.
R&D · Innovation
Manufacturing
Global Supply
80+
Countries & Regions
LANDERCOLL®
Trusted Product Line
Who We Are
More Than a Supplier —
More Than a Supplier —
A Solution-Oriented Partner
LANDU has built its strength on advanced manufacturing, application-driven development, and consistent quality control. With strong expertise in cellulose ether production and formulation support, we serve customers who require dependable raw material performance and long-term supply reliability.
Our products are supplied to customers in more than 80 countries and regions, reflecting our commitment to global service and stable cooperation.
"We do not simply supply raw materials. We work as a solution-oriented partner — helping customers select suitable grades according to viscosity requirements, product positioning, processing needs, and end-use performance targets."
Advanced Manufacturing
State-of-the-art production facilities
Global Reach
80+ countries and regions served
Quality Assurance
Consistent batch-to-batch reliability
Technical Support
Formulation guidance & grade selection
LANDERCOLL® Product Line
Our Daily Chemical
Our Daily Chemical
Product Portfolio
For this website, our focus is dedicated to daily chemical additives under the LANDERCOLL® brand — cellulose ether and specialty rheology additives engineered for consistent performance across modern formulations.
HEMC / MHEC
Hydroxyethyl Methyl Cellulose
Hydroxyethyl Methyl Cellulose
Designed for formulations requiring balanced rheology, compatibility, and viscosity performance across diverse systems.
HEC
Hydroxyethyl Cellulose
Hydroxyethyl Cellulose
Suitable for applications that need smooth thickening performance, high transparency, and stable flow behavior in aqueous systems.
CMC
Carboxymethyl Cellulose
Carboxymethyl Cellulose
Widely used in oral care and selected daily chemical systems for stabilization, water retention, and texture control.
Specialty
Toothpaste Rheology Additives
NCC · MCC · L-HPC & Rheology Support Materials
Rheology-support materials for toothpaste systems, helping improve thixotropy, stability, and brushing performance. This category includes NCC, MCC, and L-HPC naming conventions for comprehensive oral care formulation support.
Applications We Serve
Broad-Range Solutions for
Broad-Range Solutions for
Consumer Product Formulations
Home Care
Laundry Detergent
Dishwashing Detergent
Floor Cleaner
Solid Toilet Cleaner
Disinfectant
- Thickening effect & formulation stability
- Stain suspension & dispersion
- Anti-redeposition performance
Personal Care
Hand Sanitizer
Shampoo
Hair Conditioner
Body Wash
Facial Masks
Lotions
Facial Cleansers
- Texture, smoothness & transparency
- Mildness & rheology behavior
- Appearance, feel & storage stability
Oral Care
Toothpaste
Gel Formulations
Paste Systems
- Paste stability & colloid stabilization
- Moisture retention & thickening
- Better brushing experience
Manufacturing Strength
Built for Scale,
Built for Scale,
Engineered for Consistency
Three production bases, advanced DCS & SIS control systems, and dedicated R&D resources — delivering reliable cellulose ether supply at global scale.
Shandong Production Base
Daily Chemical Line
Annual Production Capacity
The following capacities reflect LANDU's dedicated output for daily chemical additive products under the LANDERCOLL® brand.
HPMC
Hydroxypropyl Methyl Cellulose
20,000 MT / Year
HEMC
Hydroxyethyl Methyl Cellulose
15,000 MT / Year
HEC
Hydroxyethyl Cellulose
5,000 MT / Year
CMC
Carboxymethyl Cellulose
20,000 MT / Year
Production supported by advanced equipment, DCS & SIS automation systems, and dedicated warehousing and delivery capability.
Quality & Reliability
Consistent Quality,
Consistent Quality,
Batch After Batch
Quality consistency is essential in daily chemical formulations — where viscosity, appearance, suspension behavior, and consumer experience must remain stable from batch to batch.
ISO 9001
Quality Management System
ISO 14001
Environmental Management
ISO 45001
Occupational Health & Safety
EU REACH
European Compliance
EcoVadis
Sustainability Rating
Laboratory Testing
In-house laboratories support testing, property evaluation, and product selection — ensuring each batch meets specification before shipment.
- Viscosity measurement
- Appearance & clarity
- Batch-to-batch consistency
Technical Advisors
Dedicated technical advisors help customers select suitable grades based on viscosity requirements, process behavior, and end-use performance targets.
- Grade selection guidance
- Formulation compatibility
- Process & texture support
Controlled Manufacturing
DCS & SIS automation systems maintain process stability across all production lines, supporting consistent output quality and supply reliability.
- DCS & SIS automation
- Storage stability assurance
- Long-term supply reliability
For daily chemical customers, ingredient choice is closely tied to end-use texture, clarity, process behavior, and storage stability. LANDU's technical resources are available to support grade selection and formulation evaluation.
Shandong Landu New Material Co., Ltd.
Manufacturing Capability.
Manufacturing Capability.
Cellulose Ether Expertise.
Application-Focused Support.
Through LANDERCOLL®, we provide functional additive solutions that help improve product stability, texture, rheology, and formulation performance across home care, personal care, and oral care applications.
Whether you are developing a detergent, cleaner, sanitizer, shampoo, facial care product, or toothpaste formulation — we are committed to supporting your business with dependable materials, professional communication, and practical technical understanding.
Reliable Supply
75,000 MT total capacity across 3 production bases
Certified Quality
ISO 9001 · ISO 14001 · ISO 45001 · EU REACH · EcoVadis
Technical Partnership
Grade selection, formulation support & application guidance
Global Reach
Serving customers in 80+ countries and regions
LANDERCOLL® Daily Chemical Additives
Looking for the Right Additive
Looking for the Right Additive
for Your Daily Chemical Products?
Talk to our team for product recommendations, technical support, and quotation service.
HPMC · HEMC / MHEC · HEC · CMC · Toothpaste Rheology Additives — trusted by formulators in 80+ countries