Helping You Choose the Right Additive for the Right Formulation
From application needs to viscosity targets, we help daily chemical customers identify suitable additive solutions for home care, personal care, and oral care products.
Smarter Additive Selection
from the Very Beginning
At Shandong Landu New Material Co., Ltd., product selection support is an important part of how we help customers improve formulation efficiency and reduce unnecessary trial costs. In the daily chemical industry, selecting the right additive is not simply a matter of choosing a product name.
It requires understanding the formulation system, target viscosity, texture expectations, stability requirements, processing conditions, and end-use performance goals.
Our product selection support is designed to help customers identify more suitable materials for specific applications across home care, personal care, and oral care.
Why Product Selection
Matters in Daily Chemical
Different daily chemical products require different additive characteristics. A detergent system may need suspension stability and anti-redeposition support, while a shampoo formula may prioritize smooth rheology and transparency. A toothpaste formulation may require more specialized paste stability and rheology control.
Choosing a more suitable additive at the beginning can help improve:
Designed to Help Customers Make
More Informed Decisions Before Ordering
Application-Based Recommendation
We recommend suitable product types according to the intended application and formulation purpose.
Grade Matching
We help customers compare different grades based on viscosity range, thickening efficiency, transparency, suspension behavior, and stability needs.
Performance-Oriented Guidance
We support material selection based on expected formulation performance, including rheology behavior, smoothness, system compatibility, and final product feel.
Selection for Sampling & Evaluation
We help customers narrow down suitable options before sample testing, making the evaluation process more efficient and targeted.
Tailored Guidance Across
Every Daily Chemical Segment
Thickening, Stability
& Suspension Support
For home care applications such as laundry detergent, dishwashing detergent, floor cleaner, solid toilet cleaner, and disinfectant, we help customers choose suitable additives according to thickening effect, system stability, suspension behavior, and formulation compatibility.
- Laundry Detergent
- Dishwashing Detergent
- Floor Cleaner
- Solid Toilet Cleaner
- Disinfectant
Clarity, Texture
& Rheology Balance
For hand sanitizer, shampoo, hair conditioner, body wash, facial masks, lotions, and facial cleansers, product selection often focuses on viscosity balance, clarity, smooth texture, mild formulation behavior, and stable appearance. We help customers identify more suitable cellulose ether solutions based on these needs.
- Hand Sanitizer
- Shampoo & Conditioner
- Body Wash
- Facial Masks & Lotions
- Facial Cleansers
Paste Stability &
Rheology Precision
For toothpaste, product selection requires more focused attention to rheology control, paste stability, moisture retention, and brushing performance. We support customers in selecting suitable toothpaste rheology additives and related material options according to formulation expectations.
- Standard Toothpaste
- Whitening Formula
- Sensitive Formula
- Gel Toothpaste
Key Products Covered
by Our Selection Support
These materials are used to support a wide range of daily chemical formulations across home care, personal care, and oral care.
Hydroxypropyl Methyl Cellulose
Thickening, water retention, and film-forming across home & personal care systems.
Hydroxyethyl Methyl Cellulose
Enhanced solubility and rheology control for complex formulation systems.
Hydroxyethyl Cellulose
Excellent thickening and suspension performance in aqueous-based systems.
Carboxymethyl Cellulose
Stabilization, thickening, and anti-redeposition performance for home & oral care.
Toothpaste Rheology Additives
Paste stability, extrusion behavior, and texture optimization for oral care formulas.
How We Help Customers
Select the Right Product
Our team supports the product selection process by focusing on practical formulation needs. This approach helps make product selection clearer, more efficient, and more closely aligned with the intended end product.
Benefits of Our
Product Selection Support
More Efficient Development
A clearer starting point helps reduce unnecessary material comparisons and speeds up the testing process.
Better Matching to Application Needs
Selection based on application logic helps improve the chances of achieving the desired formulation result.
Reduced Trial-and-Error Cost
More focused material recommendations help reduce repeated testing and improve evaluation efficiency.
Stronger Confidence Before Ordering
Customers can move into sampling and procurement with a better understanding of suitable product options.
More Than a Supplier —
A Practical Technical Partner
We believe product selection support should be practical, responsive, and application-oriented. Our goal is not only to introduce products, but to help customers better understand which material may be more suitable for their system and why.
By combining product knowledge with application understanding, we support customers in moving from inquiry to product evaluation more effectively.
Need Help Selecting the Right
Additive for Your Formula?
At Shandong Landu New Material Co., Ltd., product selection support is part of our commitment to helping customers build better daily chemical formulations from the start. Whether you are working on a detergent, cleaner, sanitizer, shampoo, facial care product, or toothpaste formula, we are ready to help you identify suitable additive solutions for your specific application.
Contact our team for product recommendations, application guidance, and quotation support.