Introduction

Functional Additives for Daily Chemicals

At Shandong Landu New Material Co., Ltd., our daily chemical product portfolio is built to support modern formulation needs across a wide range of consumer applications. This website focuses on additive solutions that help improve viscosity, rheology, texture, suspension, stability, and overall product performance in daily chemical systems.

Our featured product range includes:

HPMC HEMC / MHEC HEC CMC Toothpaste Rheology Additives
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Home Care

Detergents, cleaners, disinfectants

Personal Care

Shampoos, body wash, facial care

Oral Care

Toothpaste formulations

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Why It Matters

Why Our Product Portfolio Matters

In the daily chemical industry, additive choice directly affects formulation quality and commercial performance. A suitable product can improve texture, thickening efficiency, product appearance, storage stability, suspension behavior, and end-user experience. A less suitable one can increase testing time, reduce consistency, and make product development more difficult.

That is why our Products page is built not just as a list of materials, but as a practical product entry point for formulators, purchasers, brand owners, and manufacturers.

Product Families Overview

Our Cellulose Ether & Specialty Additive Range

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Cellulose Ether

HPMC

Hydroxypropyl Methyl Cellulose for Versatile Daily Chemical Formulations

HPMC is one of the key products in our daily chemical portfolio. It is widely used where thickening performance, stability, and improved formulation handling are required. In daily chemical systems, HPMC can support viscosity building, texture control, and product consistency across a range of formulations.

Thickening support Better formulation consistency Improved texture & handling Multi-category use

Typical Applications: Laundry Detergent · Dishwashing Detergent · Floor Cleaner · Hand Sanitizer · Personal Care Products

View HPMC
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Cellulose Ether

HEMC / MHEC

Balanced Cellulose Ether Solutions for Stable Performance

HEMC / MHEC is part of our cellulose ether product range for customers who need stable viscosity behavior and practical formulation support in selected daily chemical systems. It can serve as a useful option where customers are comparing cellulose ether directions according to formulation structure and performance priorities.

Balanced rheology support Stable performance Flexible product selection Grade comparison support

Typical Applications: Home Care Systems · Personal Care Formulations · Selected Texture-Control Products

View HEMC / MHEC
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Cellulose Ether

HEC

Smooth Thickening and Rheology Support for Clearer Systems

HEC is an important product category for daily chemical applications that require smoother rheology behavior, stable thickening performance, and improved formulation appearance. It is especially relevant in systems where clarity, flow behavior, and texture balance are important.

Smooth thickening Stable rheology Better clarity Balanced consistency

Typical Applications: Hand Sanitizer · Shampoo · Body Wash · Facial Care Products · Cleaner Systems

View HEC
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Cellulose Ether

CMC

Reliable Functional Support for Daily Chemical and Oral Care Formulations

CMC is an important additive category in this website's product portfolio, particularly where water retention, stabilization, and texture control are important. It also plays a key role in oral care applications and supports formulations that require controlled system behavior and product consistency.

Stabilization support Water retention Texture adjustment Oral care systems

Typical Applications: Toothpaste · Solid Toilet Cleaner · Selected Home Care Products · Stabilization-Oriented Formulations

View CMC
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Specialty Additives

Toothpaste Rheology Additives

Specialized Rheology Solutions for Oral Care Systems

Toothpaste is one of the most specialized application areas, and this is reflected in a dedicated product direction: Toothpaste Rheology Additives. This category is designed to support paste stability, rheology control, moisture retention, and better formulation handling for oral care systems. Related categories include NCC / NC, MCC / MC, and L-HPC / PC.

Paste stability Rheology control Moisture retention Oral care support

Typical Applications: Toothpaste · Oral Care Rheology Systems

View Toothpaste Additives
Selection Guide

How to Choose the Right Product

Choosing the right product depends on more than chemistry alone. In most daily chemical systems, product selection starts with application logic. Customers usually evaluate products according to application category, target viscosity, formulation structure, texture expectations, stability requirements, transparency needs, and end-use performance goals.

That is why this Products page works together with:

Application Guide Recommended Grade Table Technical Data Sheets Product Selection Support
LANDU Cellulose Nanofibers Product Sample
Products by Application

Application-Based Product Selection

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Home Care

For home care systems, additive selection usually focuses on thickening, suspension, compatibility, and formulation stability.

Laundry DetergentDishwashing DetergentFloor CleanerSolid Toilet CleanerDisinfectant
Product Directions: HPMC · HEC · CMC · HEMC / MHEC
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Personal Care

For personal care products, product selection often balances performance with user experience. Smoothness, clarity, texture, and rheology become more important.

Hand SanitizerShampooHair ConditionerBody WashFacial MasksLotionsFacial Cleansers
Product Directions: HEC · HPMC · HEMC / MHEC
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Oral Care

Oral care requires more specialized additive logic, especially in toothpaste systems where paste consistency and rheology are central.

Toothpaste
Product Directions: CMC · Toothpaste Rheology Additives
Why Choose Us

Why Choose Our Product Portfolio

01

Focused on Daily Chemicals

This website is not a broad industrial catalog. It is built specifically around daily chemical formulation needs, making product selection easier and more relevant.

02

Complete Cellulose Ether Family

Our portfolio covers the main cellulose ether categories needed for a broad range of daily chemical formulations, from home care cleaners to personal care systems and oral care products.

03

Dedicated Oral Care Direction

Unlike many general additive suppliers, we clearly separate Toothpaste Rheology Additives as an independent product direction, which strengthens the oral care positioning.

04

Better Product Selection Support

Because the product line is already structured by application and product family, customers can move more efficiently from browsing to selection, sample discussion, and quotation.

Manufacturing Confidence Behind the Products

The products shown on this website are supported by the broader manufacturing foundation of Shandong Landu New Material Co., Ltd. This gives customers stronger confidence that the product portfolio is supported not only by product variety, but also by real production capability.

20,000 MT / Year HPMC
15,000 MT / Year HEMC / MHEC
5,000 MT / Year HEC
20,000 MT / Year CMC
Quick Navigation

Explore Our Product Categories

By Product

HPMC HEMC / MHEC HEC CMC Toothpaste Rheology Additives

By Application

Home Care Personal Care Oral Care

Get Support

Technical Data Sheets Application Guide Recommended Grade Table Contact Us
FAQ

Frequently Asked Questions

Quick answers to common questions about our daily chemical product portfolio.

What products are included in your daily chemical portfolio?

Our portfolio includes HPMC, HEMC / MHEC, HEC, CMC, and Toothpaste Rheology Additives.

Which applications do these products support?

They are used in home care, personal care, and oral care applications, including detergents, cleaners, shampoos, facial care products, and toothpaste.

Can you help recommend the right product?

Yes. This website is designed to support product evaluation through application guidance, grade recommendation, and product selection support.

Need Help Finding the Right Product for Your Formulation?

Whether you are developing a detergent, cleaner, sanitizer, shampoo, body wash, facial care product, or toothpaste system, this product portfolio gives you a focused starting point for technical evaluation and business cooperation.

Contact our team for product recommendations, application support, and quotation assistance.

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